VidCAD is a software company that helps AV designers and engineers build wiring diagrams, integrate them with architectural drawings and support precision installation. They pioneered this field and remain the acknowledged industry leader. They serve clients around the world.

After being in the business for 30 years, they saw change on the horizon and they knew that in order for their company to make it another 30, their product would have to be even more nimble and efficient.

So they rewrote their entire operating platform and, one million lines of code later, they were ready to launch their new product. They came to us wanting to update their straight-outta-the-80s look to reflect their newly-streamlined products.

Six Blooms reviewed the history and direction of the company alongside its new products and stitched together a new graphic identity with a tagline and story to match the software redesign. —Brand Strategy Workshops, ID Development and Design, Tagline

Once everyone was comfortable with the new company identity, Six Blooms tweaked product names, developed in-program icons, created brochures and designed the environment and graphics for VidCAD’s trade show exhibit. —Product Naming, Touchpoint Development

Finally, having developed a real love for VidCAD’s story and coming transition, Six Blooms helped craft the language that would introduce long-time customers to the work and passion behind the changes. — Launch Email Development