Jiggy Jog Press is a children’s book publisher focused on creating books that celebrate the best of childhood. When she approached us, JJP’s founder was eager to convey a playful, light spirit, but to be taken seriously as a new player in a competitive market. 

Following a series of brand strategy sessions, Six Blooms produced a mark by mirroring the founder’s script initials, JJ, to create a rabbit, which becomes a toy rabbit when textured with stitches. Lines are simple and strong, serifs are small but softening, giving the mark a confident, symmetrical but clearly child-focused character. —Brand Strategy Workshop, Identity Design

The strategy sessions  became a trail of bread crumbs we followed to develop a tagline and copy to accompany intro animation for the JJP website. For JJP’s business cards, we pulled selections from the website prose, and patterning on the cards was made with the arc of the open book from the JJP mark itself. —Tagline, Website and Motion Graphics