Pop & Toss is an after-school fundraiser, dreamt up by two parents active in the Turquoise Trail Charter School PTO, selling freshly-made popcorn with all-natural toppings. While every PTO needs money, they also need simple events that provide a context for the community to be with itself. How to do both on a tight (non-) budget?

We built smiling popcorn kernels to replace a few critical O's, and the smiling kernels turn toward each other to suggest a joyful tone for the event. —Identity Design

Working with a limited printing budget, we reproduced the black and white poster and flyer designs on Astrobright card stock... which helped the design pop! We took advantage of a glass entrance wall, where the letter-size posters could be placed opposing one another, to demand the attention of passersby. The posters and flyers were presented in English and in Spanish. —Advertising Display Design